Oakley, one of the leading product design and sport performance brands in the world with more than 800 patents, has opened a new retail destination in Singapore, Marina Bay Sands. After opening the first Oakley Flagship store in New York in 2015, the brand is excited to bring Oakley’s passion to Singapore via a physical retail location.
“We want to provide a high-tech concept store where you can explore the world of Oakley, a symbol of innovation and performance,” says Alessandro Medi, Regional Director Retail South East Asia, Luxottica. “The store is the start of a journey for our customers to immerse themselves in the universe of Oakley, a brand that embodies sport performance, technology and aesthetics, and a brand that is worn by the world’s leading athletes while competing at the highest level.”
Located in Marina Bay Sands, an iconic integrated resort in Singapore, the store features an extensive lifestyle and performance offering, including apparel, accessories and eyewear such as optical glasses, sunglasses and goggles. The performance collection includes products for golf, cycling and running and more. In-store, customers can also explore the benefits of the brand’s leading lens technology, Prizm™ – grounded in decades of research, the technology dramatically enhances detail to help improve vision in sport and everyday life. In addition, the store will continuously carry exclusive and limited edition products.
To celebrate the store opening, 20 exclusive pieces of Jeff Staple x Oakley capsule eyewear and the first Oakley destination products will be available.
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