Destination: Football - An Expedia Group Study on Football Travel Trends

Destination: Football - An Expedia Group Study on Football Travel Trends finds out what Singaporeans would give up for football and the lengths they’d go to be the perfect travelling fan

  • Swapping booze for balls: 38% of Singaporean millennials would happily give up drinking for a month to watch a live football game
  • Football over funerals: 28% of Singaporean football fans admit they have missed a wedding to go to a live football game and 6% even admit they have skipped a funeral
  • Births gets benched: 12% reveal that they would miss the birth of their child, if given the chance to attend the Champions League Final
  • Culture connoisseurs: 7 in 10 local football fans consider themselves cultured travellers
  • Loca about language: 46% know at least 3-4 foreign language phrases for ‘Hello’ and ‘Goodbye’

The UEFA Champions League Final is just a few sleeps away, and™ is gearing up for an exhilarating football season with the launch of Destination: Football – An Expedia Group Study on Football Travel Trends*.

Spurs and Liverpool is set to clash Sunday 2nd June at 3.00am

Ahead of the culminating match on 2 June, new data from has also revealed the lengths at which Singaporeans would go to, or give up, for football.
According to, Singaporeans would go to great lengths for football. Such extents include missing someone’s birthday (28%), an anniversary (10%) and even funerals (6%) in order to catch a live game. Local football fans clearly have their priorities in order, with 44% skipping work at some point to make sure they don’t miss a Zlatan Zinger or a Ronaldo Ripper.

Missing an occasional wedding every now and then can be excused, but 6% of Singaporean fans would miss their honeymoon, 7% would miss their OWN wedding and 12% would even miss the birth of their child to watch a live football game. Love of the beautiful game doesn’t stop there. Singaporeans may be foodies at heart – some have even queued overnight for bubble tea – but when it comes to football, 33% would be willing to skip on desserts for a month! 35% of local fans would even be willing to bench the booze for a month to watch the footie, 38% of which comprise of millennials – the struggle is real.

Netflix and Chill is officially over for 19% of Singaporean millennials, who admit they would pass on passion and swap a fumble for a football by replacing a cheeky romp for a live game. In fact, local millennial football fans will seemingly stop at nothing to be there when their team plays, watching an average of five games a season, four of which are away. There are even some seriously committed fans, with 5% of Singaporean millennials claiming they see between 21-25 games every season!

Perhaps surprisingly, female fans in Singapore take the sport more seriously than their male counterparts do – 34% of women compared to 26% of men would plan their annual leave around football games! A fun girls’ night out may be important to some, but according to 46% of Singaporean females surveyed, a girls’ night in watching a live football game trumps an evening of parties and booze. Thought women were more romantic? 19% of local female fans would be willing to sacrifice their own anniversary celebrations for football – 6% more than their male counterparts!

Adam Jay, President of Brand, said, “The commitment of football fans to their teams is quite amazing. Whether it’s missing anniversaries or shirking best man duties, football fans want to follow their team everywhere. We are there to reward this loyalty with Rewards™, where fans can earn one night for every 10 stayed. Rewarding loyalty with loyalty!” When it comes to football travel, Singaporean fans spare no expense to their travel itinerary. More data from has revealed that in addition to being passionate football fans, Singaporeans are also huge culture appreciators.

According to, 7 out of 10 football fans in Singapore consider themselves cultured travellers when overseas, with 46% of local travellers knowing at least 3-4 foreign language phrases for ‘Hello’ and ‘Goodbye’. Pampering oneself on holiday also takes precedence – Singaporeans would much rather relax in a hotel (65%), visit a museum (45%) and go to a spa (39%) when overseas.

While some fans seem to enjoy the finer things in life, others still seek more irreverent pleasures. 17% would rather get drunk with friends when travelling to watch a football match, and 14% admit to only remembering the name of the football team they’re rooting for and not the name of the city they’re visiting!

The crazy antics continue indoors, with 8% confessing to having previously trashed a hotel room while on holiday. When it comes to food, local football fans are perfectly content wining and dining over burgers and fries – 73% would rather visit a fast food chain over a high-end restaurant (39%) when overseas.

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