“… a mind needs books as a sword needs a whetstone, if it is to keep its edge.”
Just like how every foot needs a shoe.
adidas unveiled their collaboration with HBO’s massive hit franchise Game Of Thrones, a six-model series of Ultraboosts that features the key factions in the war of Westeros. The hit fantasy series has transcended into one of the most popular shows, winning 12 Primetime Emmy Awards in the process, only losing in popularity to Saturday Night Live.
By condensing the intrinsically complex TV series into abstract patterns and shoe silhouettes, each model has been carefully designed to represent the characteristics, colors, and details of every protagonist and antagonist.
Retaining the performance-oriented footwear technology of the Ultraboost model, the Adidas x Game of Thrones Ultraboost collection also has spellbinding visual aesthetics for Ultraboost enthusiasts to enjoy wearing.
Various house motifs inspired by the show come together to create bold and distinct colorways.
Jeff Peters, Vice President of Licensing and Retail at HBO, said: “The Ultraboost x Game of Thrones collection represents the fusion of two powerhouse brands in a form that is sure to be highly sought after by athletes, sneaker-heads, fashionistas and Game of Thrones fans alike. Over the lifespan of the series, Game of Thrones fans have shown their love of innovative and quality licensed products that create new opportunities to interact with their favorite show. We are very excited to release our adidas Ultra Boost collection to celebrate the upcoming final season with them!”
The limited-edition Adidas x Game of Thrones Ultraboost will be available exclusively at www.adidas.com, via the Adidas app and at select retailers at US$180 (S$244.07) a pair from March 22nd, 2019.
The eighth and final season of Game of Thrones will debut in Asia same time as the US on Apr 15.