The “hypebeast” sensation Ultraboost has transcended beyond streetwear culture.
Taking it to a whole new level, Adidas and food personality Eddie Huang officially welcome a limited edition Ultraboost model in commemoration of the Lunar New Year and the Chinese heritage.
Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. Huang made a unique and cultural twist to the modern street-styled shoe.
Working together with Huang to memorialize the significant calendar moment, this collaboration enabled the food connoisseur and streetwear figure to push the creative limits of Adidas’ most recognizable silhouettes.
“Chinese New Year is a day to gather with friends, fam, old spirits, and new,” said Huang. “Open your doors, open your windows, sweep out last year’s luck and welcome in the new. As an overseas Taiwanese-Chinese, my favorite part of Chinese New Year has always been introducing our culture and values to friends. With Adidas, I wanted to honor Chinese New Year in a way that resonates will all generations. The Ultraboost is meant to commemorate the holiday in a modern way.”
To honor the Year of the Pig, the remixed Ultraboost features a bold red knit upper, peppered with pink accents. A Chinee Boyz BBQ sockliner meets a pig suede tongue emblazoned with a panda—referencing Huang’s self-proclaimed “Human Panda” nickname.
Citing Eddie’s certified chef status, the Ultraboost also incorporates a kitchen ready non-slip, water-resistant heel finished with gold metal lace tips and a pristine gold plated outsole.
Each pair has been stamped with a Chinese character that reads “Good Fortune”.
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Chinese New Year is a day to gather with friends, fam, old spirits, and new. Open your doors, open your windows, sweep out last year’s luck and welcome in the new. As an Overseas Taiwanese-Chinese, my favorite part of Chinese New Year has always been introducing our culture and values to friends. Since I was a kid, my neighbors would come through, try our food, set off fireworks, and chase away evil spirits. To celebrate those experiences, @AdidasRunning @adidasoriginals #ultraboost , myself, @jillionaire @walshyfire @drewbyrd and @moranmorangallery are throwing an INTERSECTIONAL AFRO-CARRIBEAN CHINEE BOYZ BBQ highlighting the cultural exchange thats been happening in Overseas Chinese communities from Taiwan to Trinidad to Jamaica to Cuba and Paris or Argentina and beyond. WE OUT HERE! And as the Jamaican National Motto goes: Out of many, one people 🙏🙏🙏 also, the best part… we’re dropping THE YEAR OF THE PANDA ULTRA BOOST WITH THE CHINEE BOYZ LOGO IN THE SOLE. 🇹🇼🇨🇳🇹🇹🇯🇲🇰🇷🇨🇺
The Ultraboost Eddie Huang CNY is available on adidas.comLeave a comment