Adidas unveiled the all-new Ultraboost 19 to the evergreen series, the most responsive, energy-charged version of the iconic running silhouette to date.
Inspired to create a practical yet empowering product for a new era of running, Adidas designers and product developers worked with thousands of runners worldwide to reinvent and maximize the efficiency of the running shoe. Together, they simplified the original Adidas Ultraboost from 17 pieces to just four performance-driven components: An optimized BOOST in the mid-sole, a brand-new Torsion Spring, a 3D Heel Frame and Primeknit 360.
With 20% more BOOST in the mid-sole, there is more energy injected into each step for easier running strokes. This works alongside the Torsion Spring to propel you forward effortlessly. The result of this high-tech configuration is a shoe that blasts back more energy and moves with you, so every stride is full of power and no energy is wasted in the transition.
With regards to the fit, the 3D Heel Frame cradles the foot on impact, providing enhanced support and stability for a more confident run. Not forgetting the importance of comfort, the pioneering one-piece Primeknit 360 upper snugly wraps the foot for enhanced support and lightweight comfort.
With just four effective parts in place, these create a lighter, and rebooted silhouette with more responsiveness for a game-changing running experience.
Sam Handy, VP Design, Adidas Running, said, “Running is constantly evolving, so we designed the reboosted and re-energized Adidas Ultraboost 19 to empower runners all over the world to keep challenging and changing what running is and what it looks like. We have created a shoe that provides more energy return than ever before so that all runners can run with power and confidence in whatever way their creativity takes them.”
— Kendall (@KendallJenner) January 29, 2019
Big stars in both the sports scene and entertainment landscape for Adidas have shown their support by wearing on the pair for the global stage to see. These global athletes and entertainment influencers who are Adidas Ambassadors, include football stars Lionel Messi, Paulo Dybala, and Paul Pogba, track and field star Wayde van Niekerk, Hollywood actor Chadwick Boseman and style icon Kendall Jenner.
To celebrate this new age of running, Adidas will launch the ‘Recode Running’ campaign which champions how runners are transforming the sport every time they run. The campaign trailer depicts how runners from all over the world are actively revolutionizing the sport through various creative ways.
Three other limited-edition colorways, Dark Pixel, Refract and Bat Orchid, are available to buy at exclusive retailers.
The Ultraboost 19 can be found at adidas.com.sg/running_ultraboostLeave a comment