Well, we kind of already knew this late last year.
Justin Rose officially announced that he has signed for luxury Japanese club makers Honma on a multi-year deal.
The current world number two had previously been with TaylorMade for the past two decades and was a marquee player on their roster.
This move is thought to be highly influenced by Mark King, who was the former TaylorMade CEO. King joined Honma as a strategic advisor late in 2018 and was believed by many in the industry to be helping the company by establishing the brand across North America and Europe.
Honma spokesman John Kawaja indicated that the 2013 U.S open champion is expected to play a Honma driver, forged irons and wedges.
According to sources, Honma’s chairman Liu Jianguo said that Rose aligns with the “company’s values,” and “with Justin’s local and international influence in the sport and his media coverage and social media following, the partnership will create an immediate and positive uplift of Honma’s brand image and product awareness in mature markets such as North America and Europe which will in turn accelerate the implementation of Honma’s growth strategies in these markets.”
In other reports, the brand plans to sign at least one more player from the PGA or European PGA before the season starts, and fellow Englishman Paul Casey was spotted using Honma irons at the Sentry Tournament of Champions.
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Hello 2019…. I’ve been waiting for you! Excited to move into the new year with Honma equipment! New Years resolutions…. 1) play a club that looks exactly how I want! ✅ 2) play a club that feels and performs exactly how I want! ✅ #Team🌹 pic.twitter.com/GLgK7N46Eb
— Justin Rose (@JustinRose99) January 1, 2019